GEO / GENERATIVE ENGINE OPTIMIZATION

When customers ask AI,
is your business information clear?

Starting with business information that can be published and verified, we review brand descriptions and information gaps, improve website content, and regularly observe an agreed set of questions.

Let’s talk
COMMON GAPS

Start with specific gaps.

01

Business information is scattered or inconsistent

Names, service coverage or product details differ across your website, business listings and third-party pages.

02

Expertise exists, but public information is missing

Sales and technical teams know the answers, but the website lacks specifications, project examples, comparison criteria and sources.

03

One answer does not establish a trend

Answers and citations may vary by question, region and test date. Original records are needed to assess changes.

SCOPE & DELIVERABLES

What this service
can include.

These are modules to discuss. Deliverable quantities, access permissions and implementation scope are agreed before work begins.

  1. 01

    Business facts & source inventory

    Confirm accurate descriptions of products, services, locations, credentials and project examples, noting sources, usage permissions and update dates.

  2. 02

    Buying questions & content plan

    Build service explanations, buying guides, FAQs and evidence-based comparisons around how customers choose and compare.

  3. 03

    Public information & website improvements

    Improve business descriptions, service terms and page structure. Review platform information where contact is possible, and only change third-party content with authorization.

  4. 04

    AI answer samples & repeat-test records

    Record questions, engines, dates, regions, access methods, original answers and citation links. Distinguish observed results from recommendations and information that cannot be verified.

WORKING TOGETHER

Your business facts
are the starting point.

You confirm business facts, provide materials we may use and authorise the website and data access needed. Public content and substantive changes are reviewed before implementation.

01

Understand the business

Confirm products and services, target markets, customer decisions, and the existing website and source material.

02

Establish a baseline

Review search and website performance, identify information gaps, and prioritize an action list.

03

Implement in stages

Update the website, content and public information within the agreed scope, keeping change and review records.

04

Review & improve

Observe search, sampled AI answers and relevant enquiries, using sales feedback to adjust the next steps.

Service boundaries

GEO does not mean writing answers into a model. Whether a platform mentions, cites or recommends a business is beyond our control. A single observation or internal score does not represent performance across the web.

LET’S TALK ABOUT YOUR BUSINESS

A practical conversation,
starting with your business.

Tell us what you offer, who you serve and which markets you want to reach. We can then discuss priorities for your website and search work.

Let’s talk Discuss your needs and the scope of work