WEB / WEBSITE & CONVERSION

Once they find you,
what else do customers need to know?

Organize page structure, content and contact paths around quotations, bookings or supplier assessment. Improve the existing website where appropriate, and agree any rebuild separately.

Let’s talk
COMMON GAPS

Start with specific gaps.

01

The site looks good, but the business is unclear

Customers still need to ask repeatedly about services, coverage, specifications and how to work with you.

02

Project examples and technical material are hard to find

Useful information sits in PDFs, internal files or scattered conversations instead of readable pages.

03

The enquiry path misses essential information

Forms are too long, the mobile experience is awkward, or enquiry sources are not recorded when leads reach the team.

SCOPE & DELIVERABLES

What this service
can include.

These are modules to discuss. Deliverable quantities, access permissions and implementation scope are agreed before work begins.

  1. 01

    Site structure & enquiry paths

    Organize service, product, application, project and contact pages, with a clear purpose for each.

  2. 02

    Page copy & source material

    Explain strengths, limitations and working terms using actual business information, without inventing credentials, clients or results.

  3. 03

    Forms & key interactions

    Improve mobile usability, quotation fields, error messages, submission confirmations and necessary spam protection.

  4. 04

    Enquiry sources & handover rules

    Record sources with authorization and under applicable privacy requirements, and help establish lead reception and follow-up procedures.

WORKING TOGETHER

Your business facts
are the starting point.

You confirm business facts, provide materials we may use and authorise the website and data access needed. Public content and substantive changes are reviewed before implementation.

01

Understand the business

Confirm products and services, target markets, customer decisions, and the existing website and source material.

02

Establish a baseline

Review search and website performance, identify information gaps, and prioritize an action list.

03

Implement in stages

Update the website, content and public information within the agreed scope, keeping change and review records.

04

Review & improve

Observe search, sampled AI answers and relevant enquiries, using sales feedback to adjust the next steps.

Service boundaries

Full website rebuilds, advertising, CRM development and ongoing maintenance are not included in the base service by default. Any such work requires a separately agreed scope.

LET’S TALK ABOUT YOUR BUSINESS

A practical conversation,
starting with your business.

Tell us what you offer, who you serve and which markets you want to reach. We can then discuss priorities for your website and search work.

Let’s talk Discuss your needs and the scope of work