01
Understand the business
Confirm products and services, target markets, customer decisions, and the existing website and source material.
OUR APPROACH
Know what happens at each stage
before work begins.
We agree on the information, objectives, workload and acceptance criteria, then deliver in stages and keep a record. When new findings emerge, we adjust the next steps together.
02
Establish a baseline
Review search and website performance, identify information gaps, and prioritize an action list.
03
Implement in stages
Update the website, content and public information within the agreed scope, keeping change and review records.
04
Review & improve
Observe search, sampled AI answers and relevant enquiries, using sales feedback to adjust the next steps.
TANGIBLE DELIVERABLES
Practical materials
you can review and keep.
Documents, content and change records are handed over as agreed. We report findings, recommendations and results separately so you can decide what comes next.
- A website and search baseline backed by evidence
- Page, content and technical tasks ready to schedule
- Publication and change lists, with review records
- Follow-up samples, notes on changes and next-step recommendations
Komorepath / FIELDNOTESIllustrative format
Search growth action list
Turn findings into work you can discuss and review.
These fictional examples are not a client diagnosis.
PriorityFindingNext step
PriorityCore service details missingComplete the service page
PriorityProduct and technical information scatteredOrganise sources
ImproveBuying questions lack useful contentPlan the content
MonitorBrand information and citations changeRecord and retest
Evidence, recommendations and review criteriaDeliverables
HOW PROGRESS IS REVIEWED
Review completed work
and observed outcomes separately.
Completing a change does not establish that search performance has changed. We use the relevant sources and reporting criteria for each type of information.
| Category | What we record | How we report it |
|---|---|---|
| Implementation | Updated pages, content, technical issues and review status | Supported by pages, versions, records and agreed acceptance criteria |
| Traditional search | Search performance and query changes for the agreed website | Identify the data source, date range, region and limitations |
| AI answer observations | Mentions, citations and information accuracy for a fixed set of questions | Keep original answers and citations without treating samples as web-wide coverage |
| Business enquiries | Trackable quote requests, bookings, contacts and sales feedback | Agree on attribution criteria and distinguish recorded leads from sales |
YOUR INVOLVEMENT
What we need you to confirm.
Accurate business information
Products, services, target customers, actual service areas, publishable projects and qualifications, especially information that requires technical or business review.
Required access and permissions
Grant website and data access only as needed for the work. Agree on approval and rollback procedures for content publication and website changes.
Enquiry and business feedback
Help assess whether leads are relevant and what customers still ask, so future content and website improvements reflect your business needs.
LET’S TALK ABOUT YOUR BUSINESS
A practical conversation,
starting with your business.
Tell us what you offer, who you serve and which markets you want to reach. We can then discuss priorities for your website and search work.
Let’s talk Discuss your needs and the scope of work